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I’d love to see a case study of people doing this at scale and actually driving revenue. It sells, and sounds good, but I wonder if it isn’t just going to lead to really hard conversations down the road where we can’t connect any of that work to money for the business?

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That's a good point! I know Aleyda's written about how she's using ChatGPT to automate some of her SEO activities here https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/.

It feels like it's a story more about efficiency and delegating "low-hanging" activities to ChatGPT so SEOs can focus on more revenue-driving, strategic things.

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