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Automate SEO with ChatGPT using this 6-element prompt framework
Marketing Powerup #43: Aleyda Solis, Founder of Orianti, breaks down the 6 ingredients of effective AI prompts.
Hello, and welcome to Marketing Powerups! ⭐️
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Dub your videos in other languages in minutes.
Being consistently good is better than becoming great.
Aleyda Solis’ 6 elements of effective AI prompts.
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⭐️ Aleyda Solis’ 6 elements of effective AI prompts
If you want to get more useful and effective output from AI tools like ChatGPT, you have to be as specific as possible with your prompts.
It's why Aleyda Solis, an international SEO consultant and Founder of Orainti, uses the "5Ws and the H" to create effective AI prompts that generate high-quality results that require little iteration or refinement.
1. What is the expected task?
This refers to the main action of your task. For instance, "Create 5 title tags." Aleyda suggests being very specific about the task at hand to ensure the AI understands exactly what is required because you'll create a much more accurate output.
2. Where is it going to be used?
This element identifies the location where your task will be used. For example, "To be featured in a white jeans’ category page." According to Aleyda, understanding the context of where the task will be used can help in creating more relevant and effective prompts. She explains:
"Where is it going to be used? Knowing the context can help in creating more targeted and effective prompts to produce better outputs."
3. How do you want the output?
This element encompasses all the characteristics of your task. For example, "descriptive, in English, relevant, engaging, following SEO best practices, of no more than 50 characters each."
Aleyda emphasizes the importance of clearly defining these characteristics to ensure the output meets the desired quality and scope. She states, "How is the format, language, structure, tone, length, characteristics, constraints?"
4. Who is the target audience?
This element identifies the audience of your task. For example, "potential jeans buyers."
Aleyda points out that understanding the target audience is crucial for creating prompts that resonate and engage effectively. She notes, "Who is the target audience? Potential jeans buyers. Understanding your audience is key to creating prompts that will resonate and engage effectively."
5. When is it going to be used?
This element refers to the timing of your task. For example, "at an ongoing basis." Aleyda suggests that defining the timing can help in planning and scheduling tasks more effectively.
6. Why do you want to use it?
This element identifies the purpose of your task. For example, "to engage the audience and rank better in search results." Understanding the purpose of your task can help in creating prompts that align with your overall goals.
An example of an effective AI prompt for SEO
Aleyda gives the following example of a prompt she might use that applies these 6 elements:
“Create 5 title tags to be featured in a white jeans category page. The characteristics to take into account are the following: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each. The target audience are potential jeans buyers. To be used at an ongoing basis with the goal to engage the audience and rank better in search results.”
The results from ChatGPT:
Free powerups cheatsheet 🔖
I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply Aleyda Solis' 6 Elements of Effective AI Prompt for SEO.
You can download and make a copy of it here (a direct link with no email required).
In the latest Marketing Powerups episode, Aleyda further explains how she uses AI to automate SEO activities.
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If you enjoyed this, you’d love this Marketing Powerups issue from the archives about Brendan Hufford’s SEO content strategy that drove $134k worth of monthly traffic.
That’s all for now, friends!
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