Archive - Marketing Powerups

3 micro-lessons on writing better copy

Marketing Powerups #91: Eddie Shleyner, author of Very Good Copy, shares 3 micro-lessons to write better copy.

Aug 4 •

June 2024

3 zero-click content tactics

Marketing Powerups #90: Amanda Natividad, VP of Marketing at SparkToro, shares 3 zero-click content tactics.

Jun 19 •

Hook your audience with serialized stories 🎧

Marketing Powerups #89: Ian Faison, Founder of Caspian Studios, shares his serialized content framework.

Jun 13 •

The 3-step onboarding email flow

Marketing Powerups #88: How I craft behavior-based onboarding email flows to turn users into lifelong customers.

Jun 3 •

May 2024

Steal my templates: 7 must-have onboarding emails

Marketing Powerups #87: I've compiled +213 of the best onboarding emails. Here are 7 templates based on them.

May 26 •

3 expert tips to get org-wide support for JTBD theory

Marketing Powerups #86: Alli Blum shares 3 tips to help you get org-wide buy-in for the Jobs-to-be-Done framework

May 19 •

The customer education maturity model

Marketing Powerups #85: Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model.

May 5 •

April 2024

Crafting successful brand messaging: a step-by-step guide

Marketing Powerups #84: Vassilena Valchanova shares her brand messaging framework template.

Apr 30 •

Nick Bennett's People-First GTM Model

Marketing Powerups #83: Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model.

Apr 14 •

I'm ending the Marketing Powerups podcast show

Marketing Powerups #82: I share what's coming up next for the Marketing Powerups show and newsletter.

Apr 11 •

3 customer questions to unlock growth

Marketing Powerups #81: Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers.

Apr 7 •

March 2024

How to build traction on day 1 with just an idea

Marketing Powerups #80: Kevon Cheung, Founder of Public Lab, shares his Build With Fans framework to gain traction from day one.

Mar 24 •

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