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The KALM retrospective for marketing
Marketing Powerups #61: Use this retrospective framework inspired by agile sprints after the completion of a marketing campaign.
Hello, and welcome to Marketing Powerups! 👋🏽
Today's powerups include:
Generate blog posts in seconds.
What type of content works on LinkedIn today?
The KALM retrospective for marketing.
Ready? Let's go! ⭐️
🎖 Craft product pitches that close sales faster.
Now more than ever, you’ve got to test your product positioning and pitch with your ideal buyers before you launch it.
How do you do it?
Peep Laja from Wynter (the sponsor of today’s newsletter) and Brady Jensen from Aggregate Insights have the answer.
They’re doing a free workshop to help marketers craft a product pitch that:
Taps into what your prospects truly care about.
Closes deals faster and increases conversions.
Get the sales team to value you more.
Peep and Brady will kick the workshop off on Wednesday, December 6, at 10 am CT.
⭐️ The KALM retrospective for marketing
Appcues (the company I work for) sponsored Hotjar’s HOTSAUCE conference two weeks ago. So, like any good marketing team, we did a retrospective meeting.
But instead of going through a typical set of questions of what went well and what didn’t, we used a process called the KALM retrospective that agile teams use after a sprint.
The KALM retro has four main components:
Keep: Things that went well that you want to continue doing.
Add: New ideas or experiments you want to try for the next campaign.
Less: Things you can do less of or stop that didn’t add value to the campaign.
More: Things that, if you do more, will bring more value to the campaign.
To run a KALM retrospective of a marketing campaign, you first introduce a shared board or document like the image below:
Give each person 10 to 15 minutes to fill out the board on their own using sticky notes. As an introvert, I love having time to think through ideas and feedback before sharing it openly with the group.
The next step is to categorize similar feedback into groups. Then, together, you can discuss each feedback and decide what you’d keep, add, do less of, and do more for the next campaign.
After all the topics have been discussed, it’s time to wrap up and set expectations for the next steps. Once you have your next steps, thank everyone for their participation and wrap up.
It’s a simple but effective way to improve marketing campaigns continuously.
What do you think? Do you do something similar for your marketing campaigns?
I would love to hear more in the comments section (or feel free to hit reply).
Free powerups template 🔖
I’ve created a powerups template exclusively for Marketing Powerups subscribers to apply this KALM marketing retro process.
→ Download and make a copy of it here (a direct link with no email required).
You can also get this Miro template of the KALM retrospective.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
📝 Generate blog posts in seconds (tool):
With OneClickAway, you can get a blog post in seconds by simply entering a keyword. It’ll even create images and internal links for you. It’s an interesting tool. I wouldn’t publish any of the posts it generates without any edits. But it does provide some interesting ideas for research.
Ryan Musselman, a content coach for solopreneurs, has seen a shift in what type of content works on LinkedIn. He’s published posts that have millions of impressions. The key, he says, is to create content with personal transformations—fewer tactics and more experiences.
Spotify found a way to scale its content marketing efforts through automation. They essentially built a system that automatically generates content-based ads, loads them into the company’s digital marketing channels, observes how each one performs, and makes changes on the fly. It’s as nerdy and crazy as it sounds!
That’s all for now, friends!
Have a powered-up day,
Connect with me on LinkedIn
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