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The 3 pillars of audience growth
Marketing Powerup #56: Dan Sanchez shares how he grew his LinkedIn following from 0 to 25K using his 3 pillars of audience growth.
Hello, and welcome to Marketing Powerups! 👋🏽
Today's powerups include:
12 stupidly simple copywriting tricks.
Generate product update tweets automatically.
Dan Sanchez’s 3 pillars of audience growth.
Ready? Let's go! ⭐️
🎖 Build a high-efficiency growth engine
B2B demand and sales these days have been sloooooow.
But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
⭐️ The 3 pillars of audience growth
Growing an engaged audience is a power-up for expanding the reach of your brand, product, or service. But where do you start to build sustainable audience growth?
Dan Sanchez (known as "Danchez") has grown his LinkedIn following from 0 to over 25,000 in just a couple of years using his 3 pillars of audience growth:
Pillar #1: Audience acquisition. 🧲
Create a plan to leverage your paid, owned, and earned media to acquire new audience members.
"Audience acquisition is about creating a plan to leverage your paid, owned, and earned media to continuously acquire new audience members. For paid, look at tools like Facebook and LinkedIn ads. For owned, optimize assets like your website, blog, and email lists. For earned, pitch relevant podcast and publication opportunities."
Pillar #2: Audience retention. 🎣
"Retaining and nurturing new audience members is crucial to reducing audience churn. It's how you continue to grow your influence."
To retain your audience, you need to create a plan to onboard people when they first arrive, whether that's an email sequence or prompts to follow you on multiple channels. Help them quickly find value in your content. And move them from just consuming snippets to engaging with your deepest long-form content (podcast, long-form essays, etc.), which builds familiarity and trust.
Pillar #3: Audience elevation. 🌈
"Pull your audience deeper into your story. What is the mission and impact you are trying to achieve in your industry or niche? Audience elevation leads to sold brand building and create a sense of belonging for your audience."
The last pillar is about pulling your audience into your story and why you are so passionate about your mission. Let your audience get to know your values and quirks that make you unique. This emotional elevation turns casual followers into loyal community members who refer others.
Free powerups cheatsheet 🔖
I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply Dan Sanchez’s audience growth pillars.
→ Download and make a copy of it here (a direct link with no email required).
In the latest Marketing Powerups episode, Dan further explains his 3 pillars of audience growth.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
🥳 Generate product updates for Twitter when you ship new code (tool): You can automate creating a new post whenever you ship a new feature or update your product using Buildshare. All you have to do is connect your GitHub repository to it!
🏆 Ultimate guide to product onboarding (sponsored): You can increase your signups with great marketing. But if you don’t nail your product onboarding, you might waste your marketing team’s time and resources. My friends at Inflection.io launched a massive product onboarding guide full of tips, examples, and best practices.
📝 12 stupidly simple copywriting tricks you can apply in 90 seconds (thread): Copywriting can often make or break your marketing campaigns. So when I see tips to improve my copywriting skills, I perk up! I love this list from Philip Rivers. My favorite trick is writing backward.
🎨 Brand entity SEO (article with a video): Does Google know who your brand is? Are you a stranger, a familiar face, or a friend of Google? This week’s Whiteboard Friday from Moz features Jes Scholz, a marketing and SEO consultant, who shared how to become a well-connected brand entity in the Knowledge Graph.
If you enjoyed this, you’d love this Marketing Powerups issue from the archives featuring Melanie Deziel about how to craft trust-building content using the "Prove It" framework.
That’s all for now, friends!
Have a powered-up day,
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