Nick Bennett's People-First GTM Model
Nick Bennett's People-First GTM Model
Marketing Powerups #83: Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model.
Hello, and welcome to Marketing Powerups! šš½
Today's powerups include:
How to stand out in an ocean of AI content.
How to write copy as sticky as lemon juice.
The people-first GTM model.
Ready? Let's go! āļø
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āļø Nick Bennett's people-first GTM model
Weāre at a major inflection point. Brand spam is rampant, the quality of content has plummeted, and channels are super crowded. People-first GTM is a business strategy that uses storytelling, relationships, and partnerships to create, capture, and convert demand into revenue. Itās designed to put people at the center of every interaction and experience.
Today, Nick Bennett, Co-Founder of Tack, shares principles behind the People-First GTM Model.
š Understand the importance of retention and advocacy.
To start, it's crucial to recognize the significance of customer retention and advocacy. While acquiring new customers can be exciting, retaining and turning them into advocates for your product is even more valuable. Focus on building strong relationships with your customers to ensure they stick around and promote your brand organically.
š¦ Incorporate the three types of channels.
Within the go-to-market model, three types of channels play a crucial role in attracting and converting customers at different stages of the customer journey: create, capture, and convert.
Create Channels: These channels are designed to generate awareness and interest in your product. Utilize content marketing, social media, and advertising to create engagement and drive potential customers to your website or landing pages.
Capture Channels: Once you've attracted your audience, capturing their information and establishing a relationship is essential. Use lead generation tactics such as gated content, email marketing, and webinars to capture their contact details and continue nurturing them.
Convert Channels: Convert channels focus on turning your leads into paying customers. Implement strategies like personalized sales outreach, demos, and customer testimonials to convince prospects of the value your product or service provides.
ā¤ļø Embrace customer-led growth.
Customer-led growth revolves around building strong customer relationships, retention, and advocacy rather than solely focusing on acquisition. It consists of three key stages: customers and adoption, retention, advocates, and advocates and referrals.
Customers and Adoption: Prioritize customer adoption by providing a seamless onboarding experience. This can include product tours, tutorials, and personalized communication. Decrease the time to value so customers can experience your product's benefits sooner.
Retention and Advocates: By consistently delivering value, you can retain your customers and cultivate their loyalty. Collect customer feedback, monitor customer satisfaction through Net Promoter Score (NPS) surveys, and make necessary improvements to enhance their experience.
Advocates and Referrals: Encourage satisfied customers to advocate for your brand by leaving reviews or referring your product to others. Personalize communication, incentivize referrals and leverage customer success and support teams to foster strong relationships.
In the latest Marketing Powerups episode, Nick further explains his people-first GTM model.
Listen to the episode on Apple Podcast and Spotify now, or watch it on YouTube.
āØ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
š How to stand out in an ocean of AI content: (article)
If all your content does is shuffle common knowledge around, then the robots will eat your lunch. Ryan Law, Director of Content Marketing at Ahrefs, gives tips on creating content that stands out from those written by AI.
š Beginnerās guide to content marketing reporting: (guide)
Not sure how to prepare your content report? There are too many metrics to report! What should a report look like in the first place? Mateusz Makosiewicz, marketing researcher and educator at Ahrefs, put together this guide to help you with that.
š How to write copy as sticky as lemon juice: (newsletter)
Youāve probably heard this before: āYou need to repeat a message 7x before it sticks.ā Joe Portsmouth shares how you can do that and gives an example of how Schweppes Bitter Lemonās marketing team did it.
Thatās all for now, friends!
Have a powered-up day,
Ramli John
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Thanks for sharing the "How to write copy as sticky as lemon juice" newsletter, always love discovering new marketing newsletters to binge read!