Become un-ignorable on LinkedIn
Marketing Powerups #64: Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for creating un-ignorable content.
Hello, and welcome to Marketing Powerups! 👋🏽
Today's powerups include:
3 strategies to gamify your storytelling
16 GPT SEO AI tools available right now.
Neal O’Grady’s 5 C’s of un-ignorable content
Ready? Let's go! ⭐️
🎖 How I edit videos using AI
I want to do more video content in 2024! 🎥
The problem? I sometimes don’t have the time to edit it in Adobe Premier Pro or have the budget to hire a video editor.
That’s where a new tool I’ve been using has helped a lot—Capsule (the sponsor of today’s newsletter).
Now, editing videos and adding motion graphics feels like I’m editing text on Google Docs! Check out a video I created using Capsule and posted on Linkedin.
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⭐️ The 5 C’s of un-ignorable content
To become un-ignorable, you need to hook people with your content and stand out from the crowd., Founder of Demand Curve and author of , shares the 5 C's of becoming un-ignorable — credibility, curiosity, celebration, counter-intuitive, and counter-narrative.
These steps will help you build a strong personal brand, gain trust from your audience, and achieve marketing success:
1. Establish credibility.
One way to capture people's attention is to establish your own credibility. You can do this by showcasing your previous accomplishments, experiences, or expertise in your field. Highlight successful case studies, client testimonials, or any relevant qualifications that demonstrate your knowledge and success.
Sharing graphs like Rob Hoffman does below is another great way to establish credibility:
You can also leverage the credibility of others by associating yourself with renowned institutions, brands, or individuals. This can further enhance your own credibility and gain trust from your audience.
2. Spark curiosity to grab attention.
Use shocking statements, strong words, or thought-provoking questions to pique interest. There are three types of curiosity:
Shocking truth: "I used to sell drugs..."
Promise value: "How to make money online..."
Strong words: "How to steal audience..."
For example, Katelyn Bourgoin (who was on episode 5 of Marketing Powerups) taps into our curiosity of how she made $14,950 with just two emails and a Google Doc:
3. Celebrate wins to inspire others.
Announcing achievements, milestones, or birthdays tend to captivate your audience, as people love to celebrate and be part of something positive. Share your victories and progress to inspire and motivate others. However, be mindful of sounding too braggy or arrogant.
"Share your milestones with some humility. Making achievements feel attainable for others inspires action more than bragging ever could."
You can further add value by sharing how you achieved your win or what lessons you've learned along the way. Answering the question of "so what?" adds relevance and makes your celebration interesting to others.
4. Embrace the counter-intuitive.
Challenging commonly held beliefs or presenting counterintuitive ideas can significantly capture attention and engage people. Analyze commonly accepted advice or beliefs in your industry and find ideas that go against the grain. Craft content that provokes thought and offers alternative perspectives.
"Challenge commonly held wisdom unabashedly. Strong, surprising perspectives prompt reflection and differentiation. You can embrace a spiky point of view by presenting ideas that challenge the status quo."
Here's an example from Naval about the 10,000-hour rule.
5. Embody the counter-narrative.
Craft content that challenges popular narratives or industry practices. By presenting alternative viewpoints, you can capture attention and engage people who are looking for fresh ideas. Share opinion pieces, stories, or observations that go against the mainstream.
"If you have an innovative take, don't hide it. Unique voices move industries forward by questioning the status quo."
Free powerups cheatsheet 🔖
I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply Neal O’Grady’s 5 C’s to un-ignorable content.
→ Download and make a copy of it here (a direct link with no email required).
In the latest Marketing Powerups episode, Neal further explains his 5 C’s to un-ignorable content.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
📝 Create vector images with AI (tool):
One thing I’ve learned from a designer I work with is that if you want hi-res images that don’t take too long to load on your site, you’ve gotta use vector images. VectorArt AI is a tool to help you create infinitely scalable vector images, logos, icons, and illustrations.
🎮 3 strategies to gamify your storytelling (newsletter post):
World-building is an under-discussed aspect of storytelling. And the best world builders are video game makers. In his newsletter “World Builders,” Nathan Baugh shares three strategies from video games that you can use to level up the storytelling in your marketing.
🤖 16 GPT SEO AI tools publicly available right now (article):
OpenAI recently offered paid subscribers the ability to create their own custom GPT, and many in the search community have created and shared the tools. Roger Montti shares 16 AI agents to help you with your SEO work in this Search Engine Journal article. My fav is the Competitive Analysis AI. What’s yours?
That’s all for now, friends!
Have a powered-up day,
Let's connect on LinkedIn
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