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Escape the content hamster wheel with the 3C Content Strategy
Marketing Powerup #38: Justin Simon shares his 3-part content repurposing strategy.
Hello, and welcome to Marketing Powerups! ⭐️
Today's powerups include:
Move over, Twitter, because Threads is here!
10x the quality of your website images in seconds
Justin Simon’s 3C content repurposing strategy.
Ready? Let's go! ⭐️
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⭐️ The 3C Content Repurposing Strategy
Churning out a constant stream of fresh content can feel like running on a "content creation hamster wheel." Marketers often get caught in a cycle of keeping up with the relentless demand for new content.
It's why Justin Simon created the 3C Content Repurposing Strategy, which revolves around creating one central piece of content and then repurposing it into smaller, more digestible content.
1. Cornerstone Content 🗿
Cornerstone Content serves as the foundation of this strategy. It's a significant piece of work that requires an in-depth approach. This could be original research, digital events, ultimate guides, or online courses.
2. Core Content 🎯
Once you have your Cornerstone Content, you can repurpose it into more manageable core content monthly or weekly.
"The Core content pieces are more the monthly weekly rhythm things. So you could think about like blog posts or podcast episodes or webinars, just these kind of more generalized pieces of content that we're creating."
3. Cut Content ✂️
Finally, you can further break down Core Content into Cut Content—bite-sized pieces suitable for social media posts, tweets, short-form videos, or email newsletters.
According to Justin, these smaller pieces of content can "start in the outline phase to know what those things are you want to do... and then to cut is it gives you an excuse to get that back out to your audience in a different way."
Putting the 3C Content Strategy together 🎀
The 3C Content Strategy usually works top-down, creating Cornerstone Content that you repurpose into Core and Cut Content. But it can also go bottom-up, using social content to validate the creation of larger pieces of content.
"You can use social content as a litmus test for content ideas. Once, a topic I posted on LinkedIn resonated with many people. Seeing their interest, I expanded it into a detailed series for my newsletter."
Free powerups cheatsheet 🔖
I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply Justin Simon's 3C content strategy.
You can download and make a copy of it here (a direct link with no email required).
In the latest Marketing Powerups episode, Justin further explains his 3C content repurposing strategy.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
🌆 Image Upscaler AI: Nothing kills a beautiful website or slides more than low-resolution images. With this AI tool, you can 10x the quality of your images in seconds.
📍 User journey mapping for content marketers: One of the best guides I’ve seen for using a user journey map to guide your long-form content strategy.
🧵 Threads: A Honeymoon Phase: Have you signed up for Threads (Meta’s new social platform) yet? My friendwrote this excellent post on what makes it so special! And don’t forget to follow me on Threads @RamliJohn.
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