Jimmy Daly's community-led content strategy
Marketing Powerups #69: Jimmy Daly, Founder of Superpath, shares his community-led content strategy.
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Today's powerups include:
How to launch on Reddit.
67 content marketing predictions from experts.
Jimmy Daly’s community-led content strategy.
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⭐️ Jimmy Daly’s community-led content strategy
Creating great content that truly resonates with your audience is a constant battle. Between fighting content fatigue, trying new formats and topics, and competing with larger publishers, it's easy to feel overwhelmed.
But, with an active community you can tap into, you can have a source of fresh ideas, relevant stories, and honest feedback. Jimmy Daly knows this first-hand as the founder of one of the largest communities for content marketers. Today, he shares his community-led content strategy:
1. Turn community conversations into content.
"A community is an incredibly rich source of very honest conversation between peers. If you can't find content ideas in that, you're never going to find them. We have published a lot of content over the last couple of years. All of it is rooted in things that we have discovered in the community."
Rather than relying on keyword research, Daly and his team listen carefully to community members' conversations and questions. This ensures their content directly addresses customers' problems and interests rather than chasing trends.
2. Create user-generated content.
In addition to mining conversations, Jimmy actively facilitates user-generated content from his community members.
"There are times when we'll get permission from someone and turn a question or a post that they put up in response to a question and turn that into content. We do that actually quite a bit," he explains.
An example of Superpath's user-generated content is the 100K Club series highlighting career journeys:
"We make a chart that plots out their salary from the time they started in content marketing till the time they hit six figures. And then we share those back to the community. And it's really cool because sometimes you see people really, the reason that readers love it is because there's information in there that you can't get anywhere else."
3. Get community members to contribute.
Rather than keeping all content creation internal, Jimmy encourages community members to submit their own stories and advice to share back with the group. But he emphasizes that the key is providing a safe, supportive environment that builds trust.
"If you're going to ask people to contribute content in any way, it has to be done in a way that they feel super comfortable with. In this case, anonymity is what enables that for other types of content. Maybe that's different, but that's one thing I've learned, is that people are so willing to give back, but you have to create a framework for them to do it within and then make it very comfortable."
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In the latest Marketing Powerups episode, Jimmy further explains his community-led content strategy.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
Last year, we saw the rise of generative AI and constant tweaks in the search algorithm. If we can be sure about anything in 2024, there’ll be more content, social, and marketing changes. Stephanie Stahl from Content Marketing Institute put together content marketing predictions from 67 experts for 2024.
🤖 How to launch on Reddit (newsletter post):
Marc Lou managed to bring over 100,000 visitors to his websites with Reddit–and he did it without having a big audience or spending a dime. He breaks down how he did it. Reddit can be a gold mine, but it's easy to make mistakes, break code, and get banned. Learn how to make the most of the platform while avoiding big mistakes.
🎙️ Why product-led onboarding matters (podcast episode):
I was a guest on the SaaSiest podcast, where I shared the importance of why product-led onboarding matters for B2B SaaS companies. You’ll also learn in this episode the ingredients of successfully welcoming people into your product or service and how to measure the impact of your work.
That’s all for now, friends!
Have a powered-up day,
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