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3 steps to create more actionable content

Marketing Powerup #47: The Tell-Show-Do framework is a teaching method that can help you create content that inspires your audience to take action.

Ramli John

Sep 7, 2023

Hello, and welcome to Marketing Powerups! 👋🏽

Today's powerups include:

Summarize your Slack chats all within the app.
15 best AI content creation tools in 2023.
The tell-show-do content framework.

Ready? Let's go! ⭐️

🎖 Free AI-powered marketing templates

These days, marketers have to do a lot more with a lot less.

It’s why companies like Okta, Zoom, and SurveyMonkey are turning to Copy.ai (today’s newsletter sponsor) to automate repetitive marketing tasks at scale.

Copy.ai makes it easy to create high-converting content for all your campaigns with just a few clicks.

See how with AI-powered marketing templates for a range of content!

→ Sign up for a 7-day free trial and try these marketing templates from Copy.ai now.

⭐️ The tell-show-do content framework

Create more actionable content using this 3-part framework (with a free template). Your audience will love and thank you for it!

Before we start, a short backstory: Several years ago, I became a part-time marketing instructor at a local college in Toronto.

I had to take a course on helping students turn theory into practice.

It's where I learned this framework to create more actionable content!

For this post, I’ll be breaking down one of the best pieces of content I’ve read on how to craft a more effective homepage by

Emily Kramer of MKT1

in the

MKT1 Newsletter

How to create a more effective homepage

At least once a day, I see a startup’s website and think, “I have no idea what this company does.” If I am able to get a sense of what the company is building, many times I have no idea who they are building for or why someone would choose this product. And I don’t think I’m alone here. We’ve all scrolled down through an entire homepage and just thought, “huh…

10 months ago · 117 likes · 10 comments · Emily Kramer of MKT1

It follows this 3-part formula.

1. Tell. 🎙

The first part of actionable content is to tell the audience the problem and a solution to help solve it.

Emily starts by breaking down what’s wrong with most homepages and shares her 4 steps to improve it.

She provides tips, best practices, common mistakes, and data.

2. Show. 🔎

The second component of actionable content is to show examples of what the best looks like.

Throughout the four steps, Emily shares examples of companies with an effective homepage.

For example, she features Mutiny as having a great benefits section on its homepage:

3. Do. ⚙️

What separates good content from remarkable, actionable content is the last component.

That means providing resources, templates, and next steps to help the audience apply the concepts to their lives and workflows.

For example, the last thing Emily does in her article is to provide a template, Figma file, and relevant courses and workshops to create a more effective homepage. Those are only available to her paid subscribers.

Free powerups cheatsheet 🔖

I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply the tell-show-do content framework.

→ Download and make a copy of it here (a direct link with no email required).

✨ Mini powerups

Fun-sized tools, links, and blurbs to boost your marketing.

💬 Summarize your Slack chats all within the app (tool): Ever lose information inside of Slack? I know I have! With Spoke AI, you can reduce information overload with Slack summaries of busy channels and long discussions.

🏗 15 best AI content creation tools in 2023 (article): In this article, Hugo explores the 15 best AI content creation tools that are set to revolutionize the way we create, optimize, and distribute content. He also shares the pros and cons of each tool.

🎨 Breaking the misconception that brand is disconnected from business results (LinkedIn post): There is still a (false) belief that brand marketers are detached from the nitty-gritty of business. Gwen Lafage, VP of Content and Brand at Sinch, breaks down how brand marketers not only care about the entire marketing spectrum but how they might even understand it the most.

If you enjoyed this, you’d love this Marketing Powerups issue from the archives about the 3-tiered content distribution framework.

Marketing Powerups

The 3-tier content distribution framework

“If you built it, they will come!” It’s a common mistake first-time startup founders make—building a product without thinking about distribution. Ironically, it’s also a common mistake for marketers, including myself. We spend days (if not weeks) creating the perfect content piece…

10 months ago · 4 likes · Ramli John

That’s all for now, friends!

Have a powered-up day,

Ramli John

Connect with me on LinkedIn and Twitter

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