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3 tactics to beat imposter syndrome
Marketing Powerup #52: Tiffany Da Silva, Founder of Flowjo.co, shares 3 tactics for beating imposter syndrome.
Hello, and welcome to Marketing Powerups! 👋🏽
Today's powerups include:
Boost your mood with an AI cheerleader.
A breakdown of LinkedIn’s AI-assisted growth loop.
Tiffany Da Silva’s tactics to beat imposter syndrome.
Ready? Let's go! ⭐️
🎖 Build a high-efficiency growth engine
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But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
⭐️ Three tactics to beat imposter syndrome
58% of tech workers experience imposter syndrome, according to a recent stat.
But in marketing? It’s probably closer to 90%!
I know this because, like many of you out there, I’ve battled with this pervasive phenomenon, too.
This is where Tiffany Da Silva steps in. Founder of Flowjo, and a highly regarded growth consultant, Tiffany is no stranger to these struggles. She's identified three actionable tactics to help marketers like us wrestle down that nagging imposter syndrome:
Tactic #1: Snap out of autopilot mode. 🚗
The first strategy to overcome imposter syndrome is to snap out of autopilot mode. Self-doubt and feelings of inadequacy often stem from not fully engaging with your work. To break free from autopilot mode, you can:
Take a step back and evaluate your mindset.
Reflect on your past successes and accomplishments.
Set clear intentions and goals for your work.
Embrace a growth mindset and actively seek opportunities for learning and improvement.
By consciously engaging with your work and adopting a growth mindset, you can start to overcome imposter syndrome and gain confidence in your abilities.
Tactic #2: Cut out people who amplify the imposter in you. 📣
Sometimes, imposter syndrome can be aggravated by managers or superiors who inadvertently contribute to self-doubt. Addressing this issue and establishing boundaries and expectations is crucial to improve the situation. Here's how you can handle managers who exacerbate self-doubt:
Initiate an open and honest conversation with your manager about your concerns
Clearly communicate your work style, boundaries, and expectations
Advocate for yourself and express your needs and desires in a professional manner
Leverage tools like an expectations report card to clarify and measure your performance
By setting clear boundaries and opening up a dialogue with your manager, you can take control of the situation and create a more supportive work environment.
Tactic #3: Find your shine crew. ✨
Tiffany Da Silva encourages marketers to find their "Shine Crew," a group of individuals who support and uplift each other in their careers. Here's how you can find your Shine Crew:
Identify your interests and passions, and look for communities or groups related to those areas.
Attend industry events and network with professionals in your field.
Reach out to individuals and express your desire to connect and form a supportive community.
Give your Shine Crew a name and invite others to join, creating a formalized group.
Finding your Shine Crew provides a sense of belonging, support, and camaraderie that can help combat imposter syndrome and foster personal and professional growth.
Free powerups cheatsheet 🔖
I’ve created a powerups cheatsheet exclusively for Marketing Powerups subscribers to apply Tiffany Da Silva’s 3 tactics to beat imposter syndrome.
→ Download and make a copy of it here (a direct link with no email required).
In the latest Marketing Powerups episode, Tiffany further explains her three tactics to beat imposter syndrome.
✨ Mini powerups
Fun-sized tools, links, and blurbs to boost your marketing.
🥂 Boost your mood with an AI cheerleader (tool): Lately, I’ve been feeling low because I’m so behind schedule in writing a new book I’m working on (more on it later). Cheerleader AI told me to hang in there! If you need a pick-me-up, try this out.
💌 Send the right message to the right person at the perfect time (sponsored): You can increase conversions and close more deals if you send more highly targeted and personalized messages. That’s where Inflection.io can help you take your user engagement data to power up your marketing.
🖇 A breakdown of LinkedIn’s AI-assisted growth loop (article): LinkedIn launched an AI-assisted growth loop several months ago. It's called "collaborative article," utilizing AI to create interactive content. Brian Balfour, Founder of Reforge, observes that the loop works well for the platform.
If you enjoyed this, you’d love this Marketing Powerups issue from the archives featuring Manuela Barcenas (Head of Marketing of Fellow.app) about the perfect 1-on-1 template for marketing leaders.
vThat’s all for now, friends!
Have a powered-up day,
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